Please choose one of the three questions below and provide an answer based on your professional experience. If you do not have any experience, pick a company you follow or you know about to craft your answer.
- Think of your own organization (or the organization you have in mind). Is it a “dynamic” or “drowsy” reallocator? Is there a high year-to-year correlation of your budget? Or is there a good deal of overhaul of initiatives (in and out) from year to year?
- . In your firm, who wins the budget battles: The legacy “cash cows” (like Microsoft’s Windows in the lectures), the smallest units, or the new growth (“1/10”) bets (like Disney’s streaming)
- . Sull and co-authors argue that one of the biggest problems in Execution is horizontal coordination (only 9% trust people in other functional units, e.g., finance vs. marketing or engineering vs. procurement. Have you experienced this? What is the biggest source of cross-functional friction or distrust at your company?
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