For this project, you and your group are acting as social media consultants for a sports organization by analyzing its current social media presence, identifying weaknesses or missed opportunities, and using research and class concepts to develop a strategic improvement plan. You will conduct a social media audit (looking at profile setup, content, and engagement), support your ideas with at least four academic sources, and create specific, measurable goals for improvement. Then, youll explain what platforms and strategies should be used, why they will work, and how success will be measured using metrics like engagement or follower growth. Finally, you will present your plan in a short presentation and submit a well-organized APA-style paper (710 pages) that clearly explains your analysis, research, recommendations, and evaluation plan. PowerPoint presentation must be 7-10 slides. Attached are the rubric and directions for this project and paper. The paper needs to have headers. You are doing this project on the Western Carolina University Athletics Instagram page.
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