The following Course Outcome is assessed in this assignment:
MT221-1: Apply customer building strategies to business situations.
Introduction: You will examine the target customer using your CSR toolbelt, including the life stages of the targeted customer. The better you are at understanding who the targeted customer is, the better you will understand their needs and wants so you can better attend to them. You will also use CSR tool 3 concerning social networking tools as well as your website checklist and concern for the easy customer experience (CSR tool 5). Read the scenario below and then apply what you have practiced to address the checklist items.
Read the scenario: A company in the United States, SmallGarden, is relatively new and is creating innovative garden and landscaping products that are more resource-efficient. They cater to the increased home gardening demand that has grown since the Covid-19 Pandemic. For example, there is a standalone planter made out of sustainable bamboo, that comes with seeds and instructions for the different growing zones across the United States. It comes in three sizes, one that is made as a corner deck planter, and a medium -sized planter that can accommodate herbs. The large planter is for those seeking to plant a vegetable garden that feeds a family of 45 people. All planters come with an auto mister/waterer with an auto-timer and hose. They also sell a guide to small garden pest control as well as sustainable gardening tools, seeds, etc.
The company has not experienced sufficient sales of its sustainably-oriented products. They have advertised in gardening magazines or home magazines to no avail. They have a very sparse, simple website with a picture of one of their planters but it is limited. It only allows customers to choose a product, order it using their credit card, and call or email for customer service. They need you to suggest some customer building strategies to help them out.
Checklist:
Based on the scenario, respond to the checklist items.
- Define the target customers (CSR tool 1) and indicate the customer life stage practiced in the learning activities, and the generational type from your reading. What life stage might they be in and why? What generational type applies and why?
- Using the website checklist and social networking tools (CSR tools 3 and 5) discuss how you would apply these customer building strategies from the and why.
Respond in an and citation-styled paper of a minimum of 250 words. Be sure to add title and reference pages, and spell and grammar check your paper. Submit your paper to the Unit 2 Assignment Dropbox before the end of the unit.
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