Advertising video

Create a polished, professional 15second video advertisement for Lumen that fits with your other advertising collateral. This piece will become part of your creative portfolio and should demonstrate your ability to craft a concise, compelling message using video, audio, and visual storytelling.

Instructions

Concept Development

  • Review your Lumen brand strategy, target audience, and key message to solve the brand’s selected problem.
  • Develop one focused concept that can be communicated clearly in 15 seconds.
  • Write a brief script and outline your visual sequence (storyboard recommended).

Production

  • Film or gather all needed footage, images, and audio.
  • Use iMovie or Adobe Express (accessible when you sign in to Creative Cloud) to edit your video.
  • Ensure pacing supports clarityevery second matters.
  • Use Adobe Stock to supplement your material (stock images, video, music).

Technical Requirements

  • Final runtime: exactly 15 seconds (not 14, not 16).
  • Export in a highquality video format compatible with Panopto (e.g., .mp4 or .mov).
  • Audio must be clear and properly mixed.

Brand Consistency

  • Reflect Lumens established brand voice, visual style, and value proposition.
  • Incorporate any recognizable brand elements (logo, color palette, tagline, etc.).

Deliverable

  1. Final 15second video, exported from iMovie or Adobe Express.

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