QUESTION ONE [45] Case Study: Implementing Total Quality Management (TQM) at XYZ Electronics ABC Electronics is a multinational company specializing in the production of consumer electronics. Facing increasing competition and customer complaints about product quality, XYZ Electronics decides to implement Total Quality Management (TQM) principles to improve its processes and regain market trust. You are required to: Critically define Total Quality Management (TQM). In addition to your definition, examine principles underlying total quality management. Furthermore, explore broad categories of quality.

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