Toyota’s Future: Hydrogen- and Battery-Powered Vehicles

Case analysis paper: Toyota’s Future: Hydrogen- and Battery-Powered Vehicles The analysis is U.S.-focused Font: Arial or Times New Roman, 12 pt., black Line spacing: Double-spaced Length: Maximum 3 pages Clearly label each response by writing the question number in your paper Recommended databases: -Customer data: RKMA, Statista, Mintel -Company data: Mergent Online -SWOT: Business Source Premier Use APA format for in-text citations and Reference section of your work Here are the questions that needs to be answered. No cover page is required. 1. Target Market Selection Based on the case and U.S. market trends, what specific consumer segment should Toyota target for its next-generation BEVs in the United States? 2. Hydrogen Strategy in the U.S. Should Toyota continue investing in hydrogen fuel cell vehicles for the U.S. passenger car market? Explain and clearly justify your answer. 3. Brand Positioning Strategy How should Toyota reposition its brand to compete with BEV leaders such as Tesla and appeal to U.S. consumers entering the electric vehicle market? (Include a perceptual map based on your informed perception as a knowledgeable customer who has conducted research on the company, its products, and the competitive environment. Clearly define and explain the variables used in the map, Toyotas current positioning, and the proposed repositioning strategy).