Term project

i have uploaded the guidelines and everything about the lecture.

The term project assignment in this course aims to apply the principles of global business strategy by developing a comprehensive cross-border business idea for a chosen company to enter a specific foreign market within a designated industry. Through this assignment, students will deepen their understanding of global market dynamics, business models, and the complexities of international expansion.

Learning objectives:

• Apply theoretical concepts of global business strategy to real-world scenarios.
• Enhance critical thinking and problem-solving skills in the context of international business.
• Develop the ability to analyze market opportunities and formulate strategic business plans for global expansion.
• Gain practical insights into the challenges and risks associated with entering foreign markets.

Key components:

1.Company selection:

• Choose a company, either real or hypothetical, as the focus of your paper. This company will serve as the basis for your cross-border business idea.
• 2. Market and product selection:Explore opportunities in a foreign market and develop an innovative business idea for market entry.
• Select a specific foreign market and a product/service to introduce. Provide a rationale for your choices, including market suitability and alignment with customer needs.
• 3. Business model:Develop a comprehensive business model for your proposed venture. Define “the job to be done” for customers in the chosen market.
• Outline key components of your business model, including value proposition, revenue streams, and distribution channels.
• 4. Mode of foreign market entry:Decide on the optimal mode of entry into the foreign market (e.g., direct exports, joint ventures, franchising). Justify your choice based on market characteristics, industry dynamics, and company capabilities.
• 5. Risk and barriers analysis:Discuss potential risks and barriers associated with entering the selected foreign market (e.g., political, economic, cultural). Analyze strategies to mitigate or overcome these challenges.
• 6. Optional: Discussion of examples:Review and analyze past examples of similar cross-border business ventures for inspiration and to illustrate strategic principles.

Submission requirements:

• Students will first submit a proposal about their chosen topic. This proposal will have to be brief (no more than a few sentences) stating the company, the chosen market and the basics of the business model. The instructor will NOT send approval notifications to the students. The instructor will contact the students only if there is a problem related to their topic. This means, if a student does not get such a message from the instructor within one week after submitting his/her proposal, he/she can safely assume that his/her proposal is okay and he/she can start writing the paper.
• Length: The term paper should be between 3000-3500 words.
• Follow standard academic formatting (e.g., APA, MLA, Chicago).
• Formatting options include single or double-spacing.
• Font size should be 12 pt. Students can choose their preferred font.
• Acceptable file formats for submission are PDF, Word or Pages.
• Make sure to write your name on the paper.
• Other than these, there are no formatting or style requirements.