S 2030 assess 2

Create a place analysis in which you do the following:

Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
Describe Red Bull’s current distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
Demonstrate an understanding of the place strategy and its effect on business success.
- Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
- What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?

In the analysis:

Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, using APA. See the Campus page . Also refer to the , which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
Resources: Incorporate information from one additional source related to the content of the assessment.
Length of paper: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

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