Research Essay on the Ethics of Targeted Marketing

Research essay that explores the following topic: How can marketing be more ethical?: Is it ethical to target marketing communications to children or other vulnerable groups?

Task requirements:

• Start from the following two sources:

1. Ferrell, O. & Ferrell, L. (2021). New directions for marketing ethics and social responsible research. Journal of Marketing Theory and Practice 29(1), 13-22. http://search.ebscohost.com.pxz.iubh.de:8080/login.aspx?direct=true&db=bsu&AN=149149279&site=eds-live&scope=site
2. Kang, C., Germann, F. & Grewal, R. (2016). Washing away your sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and firm performance. Journal of Marketing 80(2), 59-79. http://search.ebscohost.com.pxz.iubh.de:8080/login.aspx?direct=true&db=plh&AN=113614489&site=ehost-live&scope=site

Research essay general requirements:

1. Move beyond assuming positions are true. The primary goal is to prove or disprove claims using reliable sources and facts.
2. Formulate a specific research question and justify your findings through a theoretical lens. Use arguments and counterarguments.
3. Every section must link logically to the next to create a cohesive, linear narrative.

Structure:

Introduction must include:

• Why does this topic matter right now? What gaps exist in current research?
• A clear statement of what you intend to find out.
• Define exactly what you will and will not cover to keep the scope manageable (& Limitations)
• A brief “preview” of the chapters to follow.

Methodology must include:

• Clear information on the chosen methodology: Literature Review
• Justification of the methodology

The Main Body must include:

• If it isn’t common knowledge, it must be backed by a theory-based argument.
• Every paragraph should follow a strict flow:

1. State the main point immediately.
2. Support the point with evidence and facts.
3. Connect the current thought to the next point.

The Conclusion must include:

• conclusion = a final, lasting impression without simply repeating yourself:
• Draw your arguments together to answer your initial research question.
• Never introduce new ideas or arguments here. If its important, it belongs in the main body.
• Future Outlook: You may include follow-up questions or suggestions for further research.