The table below displays catalog-spending data for the first few of 200 randomly selected individuals from a very large (over 20,000 households) data base.1 The variable of particular interest is catalog spending as measured by the Spending Ratio (SpendRat). All of the catalog variables are represented by indicator variables; either the consumer bought and the variable is coded as 1 or the consumer didnt buy and the variable is coded as 0. The other variables

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