MT001: Understanding the Customer, Products and Services, an…

Assessment Submission Length: 13- to 15-slide PowerPoint presentation with accompanying script Pre-Assessments are your opportunity to practice applying module content before final submission of your Competency Assessment. To complete this Pre-Assessment, do the following: Review, as needed, the following resource, which includes links to helpful information about using Microsoft PowerPoint: Walden University Academic Skills Center. (n.d.). Microsoft PowerPoint. https://academicguides.waldenu.edu/academic-skills-center/skills/ms-office/powerpoint Review the Assessment Instructions and the rubric to ensure you understand the requirements for the Assessment. Download the MT001_Assessment_Template_Part1 (PowerPoint presentation). Using the MT001_Assessment_Template_Part1 file, prepare a draft of both the PowerPoint slide deck and your script, including a draft References section, that will be used in your presentation to the CEO. Ensure your drafts cover the major points of the main sections of the Assessment. Instructions To complete this Assessment, do the following: Review, as needed, the following resource, which includes links to helpful information about using Microsoft PowerPoint: Walden University Academic Skills Center. (n.d.). Microsoft PowerPoint. https://academicguides.waldenu.edu/academic-skills-center/skills/ms-office/powerpoint Use the MT001_Assessment_Template_Part1 (PowerPoint presentation) file to complete your work on the PowerPoint slide deck, using your Pre-Assessment submission as a starting point and incorporating any feedback as appropriate. Download the MT001_Assessment_Template_Part2 (Word document), which you will use to create the script that accompanies your PowerPoint presentation. Be sure to adhere to the indicated assignment length. Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively. Important Information on Interpreting the Assessment Rubric (click to expand) Achievement vs. Mastery of the Competency Mastery of this Competency means that 80% or more of the rows have been assessed as Exceeds Expectations and no rows have been assessed as Does Not Meet Expectations. Achievement of this Competency means that all rows are assessed at Meets Expectations or above (but lower than the 80% threshold required for Mastery). Assessment of Individual Rubric Rows In order to achieve Meets Expectations for a particular row of the rubric, you must have adequately completed all criteria in that row. This means that you have addressed all required elements to the required level of quantity and/or quality. In order to achieve Exceeds Expectations for a particular row of the rubric, you must have adequately completed all criteria in the row, and in addition, your response must reflect a depth and breadth of knowledge and expertise. Examples of this includebut are not limited tothe following: You provide additional, specific, and/or particularly relevant examples to illustrate points made. You seamlessly incorporate your original thoughts and diverse, credible, and relevant academic sources, when applicable, to express your viewpoint or develop a persuasive argument. You demonstrate a deeper understanding of the subject that draws from discipline-specific knowledge and theory and incorporates the viewpoints of a diverse set of business and management thought leaders. You draw additional connections between multiple, complex topics to support your explanations. You are able to apply your knowledge in unique, creative, and/or innovative ways. You thoroughly break down concepts into simpler parts and use your understanding of business to make connections. Your analysis is insightful and original. You design processes, products, and/or solutions that are creative, high-quality, and innovative. You consider diverse perspectives and relevant social, ethical, and business-related issues when proposing new ideas or formulating judgments. All submissions must follow the conventions of scholarly writing. Properly formatted APA citations and references must be provided where appropriate. Submissions that do not meet these expectations will be returned without scoring. This Assessment requires submission of one 13- to 15-slide presentation to the CEO, excluding title slide and references slide, as well as a Word document that contains a written script to accompany the presentation. Save both of these files as MT001_firstinitial_lastname, one for each file type (for example, MT001_J_Smith.pptx and MT001_J_Smith.docx). You may submit a draft of your assignment to the Turnitin Draft Check area to check for authenticity. When you are ready to upload your completed Assessment, use the Assessment tab on the top navigation menu. Important Note: As a student taking this Competency, you agree that you may be required to submit your Assessment for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted Assessment materials will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such materials. Use of the Turnitin.com service is subject to the Usage Policy posted on the Turnitin.com site. Marketing Strategies to Influence Buyer Behavior For this Assessment, you will act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. With those thoughts in mind, select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market. Using that information, you will analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, create a PowerPoint slide presentation, along with a written script that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Activities, the Walden Library, and/or other appropriate academic sources. Click each of the items below for more information on this Assessment. Part 1: Incorporating the Consumer (approximately 4 slides) In the first part of your presentation, address the following: Explain what it means to be a consumer. Provide two or more examples to support your explanation. Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions. Examine how conditioning and culture challenge the development of a marketing strategy. Analyze how consumers needs could change the strategy for a marketing campaign. Part 2: Incorporating Product and Service Innovation (approximately 4 slides) In the second part of your presentation, address the following: Analyze how marketing strategy development is shaped by influencers. Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influencing. To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following: Describe the organization (including what type of company it is, what sector/industry it is in, etc.). Provide specific examples of how the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices. Part 3: Incorporating Marketing in the Technological Era (approximately 57 slides) In the third part of your presentation, address the following: Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing. Explain how search and content marketing can promote an organization and its products/services. Examine the pros and cons of traditional and content marketing. Using the examples of organizations you identified in Part 2, analyze the effects of marketing insights and how they impact each organizations marketing practices and strategic advantages. Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?