Module Five Report

below are the instructions and rubric please use outside sources and attached is the data Overview You are a business analyst at Financial Charm Bank. You have been asked to submit a report to your vice president (VP) analyzing the characteristics of customers who have left and are no longer using the banking services. You have been given a customer churn data set that contains details regarding current and past customers, such as their demographics, financial details, and their use of banking services. You need to analyze this data, generate visualizations for customers who are not using the banking services, and summarize their key characteristics, such as their credit score, salaries, and demographics. For this report, you will create visual representations of the data in Power BI and analyze the results. Prompt Create a report to summarize your findings of customer churn. Using visualization methods of your choice, create three graphs that show the credit scores, salaries, and demographics of those customers who have left your banking institution. Be sure to include the relevant screenshots in your report. In the report to the VP, include the following criteria: Create appropriate visualizations to help answer questions about customer characteristics. Use Power BI to create three data visualizations to show the credit scores, estimated salaries, and demographics. Choose the graphs or charts you believe are best suited to represent the given data. Use proper labels and include any descriptive statistics. Include a screenshot of each visualization in your final analysis Justify your choice of visualization method. Describe the purpose and benefit of using each visualization method. Summarize your conclusions from each visual. Describe patterns and trends for each customer characteristic within the data set. What to Submit Submit a 2- to- 3-page Microsoft Word report using double spacing, 12-point Times New Roman font, and one-inch margins. This report should include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations. Module Five Report Rubric Criteria Exceeds Expectations (100%) Meets Expectations (90%) Partially Meets Expectations (70%) Does Not Meet Expectations (0%) Value Appropriate Visualizations Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner Creates appropriate visualization to find the credit scores, estimated salary, and demographic details of the customers who have left the bank Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include clearly creating the three visuals that will show the customer detail, helping the bank to identify the reason for customer churning Does not attempt criterion 30 Visualization Method Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner Justifies the reason for choosing each visualization method Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include clearly describing purpose and benefit of using each visualization method Does not attempt criterion 20 Conclusion Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner Summarizes by describing the patterns and trends for each customer characteristic within the data set Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include clearly describing the conclusion with points explaining credit score or demographic details of the churned customers Does not attempt criterion 35 Clear Communication Exceeds expectations with an intentional use of language that promotes a thorough understanding Consistently and effectively communicates in an organized way to a specific audience Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding Shows no evidence of consistent, effective, or organized communication 10 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5 Total: