Marketing Week 4

Marketing Specific Skills and Association Exploration[WLOs: 4, 5] [CLOs: 1, 5, 6]

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Prepare

Prior to working on this assignment, research the web for some of the most reputable and most influential associations and organizations in the field of business and marketing:

• American Marketing Association (AMA)
• eMarketing Association (EMA)
• Social Media Examiner
• Association for Business Communication (ABC)
• International Association of Business Communication (IABC)
• . This interactive has a

Review and Explore

• Step 1 Complete the
• module.
• Step 2 Visit two or three of the following professional marketing organizations and explore their websites:
• Identify benefits available to members of the association or organizations (explore at least two organizations):
• American Marketing Association (AMA)
• eMarketing Association (EMA)
• Social Media Examiner
• Association for Business Communication (ABC)
• International Association of Business Communication (IABC)
• Step 3 Visit the University of Arizona Global Campus Career Center and explore the following resources available to you (explore at least two links):

Skills Exploration Slides and Presentation

• Create a 4-slide presentation (you may refer to
• ) and complete the following:
• Slide 1: Your name and the assignment information
• Slides 24:
• Select one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).
• Reflect on why you excel in the skills you selected for each skill category.
• Explain how you plan to improve the skills that you identify as needing improvement.
• Include at least one of the professional marketing organizations you visited and the one Career Services webpage resource you reviewed that helps you improve your skills.

then

Option A) Present your slides and screencast your presentation in 2 minutes. Upload it on YouTube and add the URL to your slides and then submit your slides to Waypoint.

Option B) Present your slides to a transcription generator program and upload the results as an MS Word document and submit your slides to Waypoint.

NOTICE: You will submit one file if you select Option A, but you will submit two files if you select Option B to Waypoint.

The Marketing Specific Skills and Association Exploration presentation

• must be 4 double-spaced slides in length (not including title and references slides) and formatted according to
• as outlined in the Writing Centers
• resource.
• must include a separate title slide with the following in title case:
• title of presentation in bold font
• Space should appear between the title and the rest of the information on the title page.
• students name
• name of institution (The University of Arizona Global Campus)
• course name and number
• instructors name
• due date

Carefully review the

for the criteria that will be used to evaluate your assignment.