Marketing Simulation – Practice Analysis

Please complete and upload the

here. Keeping in mind that you have up to 3 attempts to complete the Marketing Simulation – Practice assignment, please answer the questions on the worksheet based on your “best” performance.If you need some help on how to find the information needed to complete the worksheet, please spend some time reviewing the video, along with the instructions on how to re-enter the simulation to review your results, below.

MKTG 1010 SIMULATION HELP VIDEO GETTING BACK TO YOUR RESULTS

The Marketing Simulation – Practice Assignment is set to allow you up to 3 attempts to reach the goal (20 out of 20 points based on customer satisfaction and net profit). If you only did 1 or 2 of the 3 allowed attempts (remember, if you get a score you are happy with in the 1st or 2nd attempt, you do NOT have to do all 3 attempts), when you re-open the Marketing Simulation – Practice Assignment, it will have you BEGIN another attempt – and you don’t want to do this if you scored well in a prior attempt. Instead, here is what you would need to do to review the results in your “best” attempt in order to answer the questions in this written Marketing Simulation – Practice Analysis:

• In our Canvas Course, click on the McGRAW-HILL CONNECT link on the left-hand side menu.
• Then on that page, click on GO TO MY CONNECT SECTION. This will take you directly to your home page in MH Connect.
• On that page, click on the FINAL SIMULATIONS Folder area and it should show the 2 Simulation assignments. There should be a link next to the MARKETING SIMULATION – PRACTICE Assignment that says SEE REPORT. Click on that link.
• On the page that link takes you, you should be able to click on the arrow to the left-hand side and that should show your attempts on that assignment. Click on the last attempt that you made and that should take you to another page where you can choose to REVIEW ATTEMPT. That will get you back into your Marketing Simulation – Practice Assignment.

Rubric

Marketing Simulation – Practice Analysis

Marketing Simulation – Practice Analysis

CriteriaRatingsPtsThis criterion is linked to a Learning Outcome

LEADERBOARD – Account Balance, Market Share and Cumulative Customer Satisfaction Scores and Ranking

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

KPI REPORT – Scores Entered

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

KPI REPORT – Net Profit (turn with highest NP and why)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

KPI REPORT – Customer Satisfaction Score (turn with lowest CSS and why)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

REFLECTION AND NEXT STEPS – Target Market (identifies choice for the final simulation and supports with data)

2 pts

Full Marks

0 pts

No Marks

2 pts

This criterion is linked to a Learning Outcome

REFLECTION AND NEXT STEPS – Product (listed the most important characteristic desired by target market)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

REFLECTION AND NEXT STEPS – Pricing (listed the average purchase price demanded by target market)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

REFLECTION AND NEXT STEPS – Distribution/Retail (identifies retail store that has the most members of the target market)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

REFLECTION AND NEXT STEPS – Promotion (identifies and explains the choice for a good amount of ad spend)

1 pts

Full Marks

0 pts

No Marks

1 pts

This criterion is linked to a Learning Outcome

MKTG 1010 – Outcome 3

Implement strategies into a marketing plan using real-world scenarios.

threshold: 3.0 pts

4 pts

Accomplished (92%-100%)

3 pts

Proficient (72%-91.9%)

2 pts

Developing (60%-71.9%)

1 pts

Novice (50%-59.9%)

0 pts

No Evidence (<50%)

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Total Points: 10