The instructions are attached below. I will be completing section 1 of this group project. I will need a 2 page, double-spaced, 12 point font, 1-inch margins, and times new roman font paper ONLY covering section 1- Promotional Strategy Summary: Explain what promotions “I saw” in the store, who is the target customer, and what is the promotional strategy?
Instructions: NO AI DETECTION
- Brand Positioning & Values:
- Private label items that are affordable but of good quality
- Foods that are unique and one of a kind or special
- Staff that is friendly and understands what they’re talking about
- Value without complicated marketing
- Target Customer:
- Demographics- Young adults who are employed, college students, shoppers with middle-class incomes, and families that like distinctive foods
- Psychographics (lifestyle & attitudes)- Health-conscious, value-driven but still want quality, desires new foods, and like one-of-a-kind grocery items
- Current Marketing Messaging- Special and in-expensive products, adventurous food shopping, great customer-service, and no artificial ingredients
- Mission or Brand Identity- A neighborhood grocery store, prioritizes private label products, and allows grocery shopping to be fun and inexpensive.
- Sources:
- if you can Capture: (5-8 phots)
Written price signs (chalkboard signs)
End of aisle displays
Seasonal product displays
Product sampling stations
Little signs on shelves
Visual merchandising
Discount Pricing
Store layout
Magazines or flyers
Seasonal treats
How is the environment? Are the employees friendly? Do they help customers?
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