In the file below, please find detailed instructions for the Gupta Media: Fender Play case analysis. Please note that if you use AI to help you complete the assignment, you will be asked to include a brief statement explaining how you used it and provide the prompts you entered. Please refer to the syllabus for guidelines on the acceptable and unacceptable uses of AI.
Please note:
- this is an individual assignment. You are welcome to discuss your ideas with classmates, but the final write-up must be your own work.
- the case analysis is due right before class.
- you can re-do any of your case analyses for a better grade
Where to access the case
The case is available through Harvard Business Course packet.
Case Instructions
Important:
While all data for this case is provided in exhibits 7 – 11 of the case, I include these exhibits in an excel file (below), which may be easier for you to view and work with. I also included key formulas in this file, so you can understand how the numbers are calculated.
Assignment Objectives
Learn how to derive meaningful insights and develop actionable recommendations from data.
Evaluation Criteria:
Please see the attached rubric on how you will be graded.
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