Individual student will research and analyze a current marketing issue or trend in Bahrain
or Saudi Arabia, applying marketing management concepts to propose insights and or
solutions.
- Digital Marketing & social media: How local businesses use Instagram/TikTok for brand
- Consumer Behavior: Shifts in shopping habits (online vs. offline).
building
- Sustainability Marketing: How companies in Bahrain/Saudi promote eco-friendly products.
- Brand Loyalty: Why consumers prefer global brands over local ones.
- Retail Trends: The rise of e-commerce platforms in the Gulf.
- Service Marketing: Customer experience in banks, airlines, or hospitality.
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