1. Strengthen Integration of Place Marketing Theories
Revise your literature review and theoretical framework:
Explain Promotion Mix, FDI Attraction Spectrum, and SWOT Analysis in the context of OPAZ.
Show how these theories guide your research questions and analysis.
This doesnt need internal data yet you can use textbooks, journal articles, and UNCTAD/OECD/World Bank reports etc.
2. Methodology Drafting (without data)
You can outline your methodology clearly:
Specify which internal documents, interviews, and secondary sources you plan to use.
Define interview approach (semi-structured, number of participants, type of questions).
Explain how each tool addresses your research questions.
You can leave placeholders for spec
What to do:
Define measurable metrics to evaluate the success of promotional activities.
Examples: investor engagement, number of leads, campaign reach, conversion to investment.
Split metrics if relevant for local vs. foreign investors.
* Address Governance Gap Among Stakeholders
What to do:
Clarify roles and coordination between stakeholders (OPAZ, Invest Oman, OIA, MOFA, Madayn, etc.).
Highlight gaps in communication or responsibility.

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