discussion

Miller, Krosnick, and Fabrigar (2017) discuss issue salience in terms of the issue’s importance to individuals. “If an issue is salient to a person, he or she thinks frequently and deeply about it, gathers information about it to accumulate in long-term memory, and uses the issue as a basis for making voting decisions and charting other courses of political action.” This begs a few questions: When looking at politics and policy making, which is more consequential to people’s political behavior – personal importance of an issue or national importance of an issue? Why do you say this? Similarly, will a voter choose a candidate based on their assessment of the candidate’s ability on a national level or on their assessment of the candidate as a person? Why do you say this? Instructions Each of the questions above should result in a response that is at least one paragraph. Describe in your answers the basis for your response using this week’s instructional materials and video(s) to support your position. Cite and reference your sources in APA style. Miller, J.M., Krosnick, J.A., Lenadre, & Fabrigar, L.R. (2017). The origins of policy salience: Personal and national importance impact on behavioral, cognitive, and emotional issue engagement. In J. Krsonick, I.C. Chiang, & T. Stark (Eds.), Political psychology. New York. Psychology Press.