Data Analysis for Business Decision-making

analysing Extreme Day Trips (EDTs) using both qualitative and quantitative data.

You will collect data, analyse it using software tools, and present the results visually and critically. _

Section A: Data Considerations 1. Company Data from FAME Choose a company connected to extreme day trips, such as Ryanair Holdings plc or easyJet plc. Find the company on the FAME database. Take a full screenshot of the page. Use the information to explain why secondary data should be used carefully when making business decisions (around 300 words). Examples of issues: Data may be outdated. Financial data does not explain customer behaviour. Limited context behind the numbers.

2. Create a Business Question Write one focused question (maximum 35 words) about Extreme Day Trips. Choose one topic: Extreme time flights Airport-to-city day trips Micro-adventure trips Culinary day trips Luggage-free trips Extreme weather trips Then write up to 100 words explaining why the question is relevant. ________________________________________ 3. Collect Qualitative Data Find 1,5003,000 words of real qualitative content such as: Travel blogs News articles Interviews Online reviews All sources must: Be publicly available Be referenced Relate to your business question Put this content in Appendix 1.

Section B: Qualitative Analysis 4. Analyse Data Using Taguette You must use Taguette. Steps: 1. Upload your qualitative data. 2. Highlight important text. 3. Create codes (e.g., cheap flights, convenience, fatigue). 4. Group codes into themes.

5. Export Coding Tables From Taguette export tables showing: Codes Themes Where the codes appear in the data Include these tables in your assignment. No long explanations are required.

Section C: Findings 6. Create a Mind Map Create a visual mind map showing the themes from your Taguette analysis. You can use tools such as Canva or MindMeister. Only include the diagram and reference the software used. ________________________________________ 7. Critical Discussion (500 words) Write up to 500 words explaining the findings from your qualitative analysis. Discuss: Key themes discovered What they mean for businesses Implications for companies involved in EDTs ________________________________________ 8. Infographic Create one infographic summarising the most important findings. You can use tools like Piktochart or Canva. Only include the infographic and reference the software used. ________________________________________ Section D: Quantitative Analysis 9. Analyse Data Using SPSS You must use IBM SPSS Statistics with the dataset provided on Moodle. You must perform two tests: 1. Frequencies Test (Categorical Variable) Run a frequency analysis. Include a screenshot of the output table. Write about 200 words explaining the table and labels. 2. Descriptive Statistics (Continuous Variable) Run a descriptive statistics test. Include a screenshot of the results. Write about 200 words explaining the statistics (mean, minimum, maximum, etc.).