Instructions
Assignment #2 – Individual Reflection 10%: (See B-1)
This reflection paper should reflect an understanding of the principles discussed in class, as well as what you have learned from the reading. Papers should be turned in on Sakai.
Your papers should be 2-page max, double-spaced, in 12-point font, with one-inch margins, written in a clear and concise manner – please address the following:
Describe a recent purchase you made.Analyze your behavior/psychology and tell me why you made the purchase. For example:How did it align with your values? How did it grab your attention? What marketing tactics worked on you?Why did you choose that brand over others? Describe your customer journey and why the company was effective Were there any heuristics involved? Use the terms and concepts we learned in class lectures throughout your analysis. I want to see an analysis and a demonstration of understanding of class concepts, please do not use a conversational tone in your writing.
In the B-1 addition below you will find the standard reflection process.You will not need to answer all these questions, or use every step in the process, this is just an additional guide.I’m just looking for evidence that what you learned has shifted your perspective or how you would approach consumers.
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B-1: Reflection Exercises: Process and Rubric
Reflection is active, persistent and careful consideration of any belief or supposed form of knowledge in the light of grounds that support it and the further conclusion to which it tends (Dewey, 1933, p.9). Reflection is also a key component of the Ignatian Pedagogy Paradigm (IPP), which outlines a process of learning that embraces Context-Experience-Reflection-Action Evaluation/Transformation. The following rubric is based on the work of Hidding, Scheidenhelm, and Milligan (2014) appearing in the Journal of Jesuit Business Education and draws on the principles of the Ignatian Pedagogy Paradigm (IPP). For each of the reflection exercises we will work through the following steps, although not every assignment will necessarily lead to transformation.
IPP Step
Sample Questions
Context
By the time the course started, how open were you to learning about _________? Why (not)?
What factors (inside of you or external to you) influence(d) your openness to the domain?
Experience
Describe a specific event/ activity/ experience/ interaction that you performed/ in which you participated since the course started, or beforehand, that contributed to your learning about _________. What was the key insight(s) you gained from it?
How did you react emotionally?
Reflection
Describe a connection/ similarity/ difference you have recognized since the course started between insights resulting from various Experiences.
Does it make you feel better/ worse/ indifferent about _________? Why?
Which lesson/ insight about _________ have you accepted (as in yes, that would work for me!)? Why?
Which lesson/ insight about _________ have you rejected (as in No, that wont work for me!)? Why?
Action
For _________, describe an activity/ approach/ technique that you tried for the first time as a result of your Experience(s), Reflection(s) and Judgment(s). How did it (not) work out? What do you plan to try in the (near) future?
Evaluation/ Transformation
Describe any change in your approach/ way of thinking or feeling about _________ during this course so far.
What was your old way of thinking and/or feeling(s)? What is your new way of thinking and/or feeling(s)? Has your attitude to (learning about) _________ changed since the start of the course? If so, how/ why?
Has the course changed you (as a person or professional) in any way? If so, how? If not, why not?
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