Cause Marketing

Please respond to the following:

1. Identify a cause-related marketing campaign that impressed you.
2. What were the brand and the specific cause that were partnered in this campaign?
3. Why did this work well?

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
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Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

Peer Response:

Mar 8 4:55pm

Reply from Mario Reddick

Hello classmates and professor,

One cause-related marketing campaign that impressed me is the Macys Thanksgiving Day Parade. Every year,/ Macys hosts this parade in New York City on Thanksgiving Day, and it has become a huge holiday tradition in the United States. Millions of people watch it on television, and many attend in person. While the parade is known for its entertainment, giant balloons, and performances, it also highlights community groups, school marching bands, and nonprofit organizations from across the country. This helps create a positive experience for viewers while also connecting the Macys brand with community involvement.

The brand involved in this campaign is Macys, and the campaign focuses on supporting communities and giving organizations exposure on a national stage. Many high school and college marching bands get the chance to perform in the parade, which is a big opportunity for them. Nonprofit organizations and performers are also featured throughout the event. Macys uses the parade to promote generosity, celebration, and giving during the holiday season while also strengthening its brand.

This campaign works well because it creates a strong emotional connection with people. The parade is something many families watch together every Thanksgiving, bringing a sense of excitement and tradition. When people see a company supporting communities and celebrating different groups across the country, it builds a more positive image of the brand. Cause-related marketing works best when people feel like the brand genuinely cares about something bigger than just selling products. The Macys Thanksgiving Day Parade does a good job of creating that feeling while still promoting the companys brand and holiday season marketing. A successful cause marketing campaign works well when they connect a brand with a cause people care about and involves communities.

Sources

LinkedIn Learning. (2023). Marketing for social change: What is cause marketing.

LinkedIn Learning. (2023). Marketing for social change: Why cause marketing is important.