Case Questions

Only answer questions 2 & 3!

Case 1b: Business Environment Goal: GLOBAL

Outline India: Enabling the Jump from Data to Decisions (Textbook, p. 136).

Case Questions:

1. Identify & discuss at least 3 external market environmental factors that impact Outline Indias ability to collect data? Refer to Chap. 3 on macro level external and competitive factors.
2. Discuss the global strategy of Outline India. What are their expectations regarding reliability, quality & range of services.
3. Provide at least two viable courses of action to ensure that Outline Indias is able to collect large amounts of complete and reliable data.

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