Case analysis: Toyota

You will analyze Toyotas position in the U.S. automotive market using the assigned case and support your analysis with course concepts.

Requirements:

• Your analysis must focus only on the U.S. market
• Base your work on:
• The assigned Toyota case
• Clearly label each response by writing the question number in your paper
• Language usage: Use business-formal language. Contractions are not permitted.
• Use Marketing concepts

Questions

1. Target Market Selection
2. Based on the case and U.S. market trends, what specific consumer segment should Toyota target for its next-generation BEVs in the United States?
3. Hydrogen Strategy in the U.S.
4. Should Toyota continue investing in hydrogen fuel cell vehicles for the U.S. passenger car market? Explain and clearly justify your answer.
5. Brand Positioning Strategy
6. How should Toyota reposition its brand to compete with BEV leaders such as Tesla and appeal to U.S. consumers entering the electric vehicle market? (Include a perceptual map based on your informed perception as a knowledgeable customer who has conducted research on the company, its products, and the competitive environment. Clearly define and explain the variables used in the map, Toyotas current positioning, and the proposed repositioning strategy).