The case can be found in the document attached below. I have also attached a reading to help with the assignment
Case 7 – Nestle-Rowntree (A) & (B)
1. Evaluate Nestles strategy and performance in the chocolate business to this point of time.
2. How important is the Rowntree acquisition to Nestle? What are the consequences for Nestle if Jacob Suchard succeeds in acquiring Rowntree?
3. Evaluate Rowntrees strategy and performance in the chocolate business. Why has Rowntree become a take-over target?
4. What synergies might be available to Nestle in acquiring Rowntree?
5. How important is a friendly acquisition to Nestle and Rowntree? What obstacles stand in the way of such an event?
Memo format:
Maximum two pages (double space, 12 size font, 1 margins). Ideally, the starting paragraph summarizes the main topics of the week. It is important that you dont rewrite material already in the book/Case. Instead, offer your perspective on the case issues. You can also offer as many specific and concise answers to the questions provided for the case as possible. In my experience, students who take these memos seriously tend to perform better in the course. Furthermore, I encourage you to incorporate the assigned reading material (e.g., text chapters, articles, etc.) into your case analysis and reflection.
How to write your memo?
Your learning memo should be about more than just case facts or analyses and should not simply repeat what is presented in the assigned readings. Also, it is not just your answer to the assignment questions. Instead, it should be a reflection on the totality of your learning during the week and capture your most important takeaways from the week. The best way to prepare your memo is to read and review the material carefully, answer the assignment questions, and then take a step back to write your memo based on your self-reflection on the most important points you have learned during the week.

Leave a Reply
You must be logged in to post a comment.