Module 8: Course Project Milestone #4 — Final Project Submission

Due Sunday by 11:59pm
Points 200
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Assignment – Module 8: Course Project Milestone 4 — Final Project Submission

Introduction:

Objective:

This project requires you to conduct a comprehensive strategic and financial analysis of a publicly traded company. The goal is to evaluate how the company creates and sustains value across multiple business functions, including leadership, strategy, marketing, operations, HR, supply chain, and finance.

Completion Instructions:

Deliverables:

A 2500-word report, either in Microsoft Word or PDF file format. This is a soft limit and you may exceed the limit if needed. The word count does not include the executive summary, any tables/figures, references, and appendices.
Appendices (financial analysis, strategy models, charts, etc.)

Guidelines:

Select a publicly traded company (U.S. or international). You will need to pick a firm by end of Week 2.
Use a mix of course materials, public filings (10-Ks), investor reports, and any other relevant academic sources.
Demonstrate synthesis across business functions, not isolated functional analysis.

Project Components:

Company & Industry Overview: Provide a profile of the company (mission, history, market position) and its industry dynamics.
Leadership & Ethics Evaluation: Analyze the company’s leadership approach and assess how it addresses ethical responsibilities and corporate governance.
Strategic Frameworks & AI Integration: Evaluate the firms corporate and business strategies. Discuss how AI or digital tools are shaping its strategy.
Human Capital & Organizational Strategy: Assess the company’s HR practices and culture. Discuss strategic HRM initiatives, workforce trends, and inclusion efforts.
Marketing & Consumer Strategy: Analyze marketing strategies used to engage customers. Highlight the use of technology, AI, and demographic targeting.
Operations Strategy & Performance: Evaluate how the company manages its operations (e.g., production, quality, efficiency). Identify any innovations or areas for improvement.
Supply Chain Management: Describe the companys supply chain strategy. Analyze how it addresses resilience, sustainability, and agility.
Financial Analysis & Valuation: Review recent financial performance using financial statements. Conduct a ratio analysis and basic DCF valuation.
Integrated Strategic Insight: Synthesize findings to offer a holistic view of how the company sustains value creation and competitiveness.

Submission Instructions:

Complete and submit the assignment by 23:59 CST Wednesday of Week 8.

Grading Rubric

Your assignment will be graded according to the grading rubric.

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Rubric

Research Project Grading Rubric

Research Project Grading Rubric
Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeCompany & Industry Overview	20 to >17.0 ptsExcellentClear, thorough company and industry profile with strong contextual understanding.17 to >15.0 ptsGoodGood summary with minor gaps in context or depth. 15 to >14.0 ptsNeeds ImprovementBasic overview with limited context or analysis.14 to >0 ptsDoes Not Meet ExpectationsLacks clear or relevant background and context.	20 pts
This criterion is linked to a Learning OutcomeLeadership & Ethics Evaluation	20 to >17.0 ptsExcellentInsightful analysis of leadership and ethical practices, well-supported by evidence.17 to >15.0 ptsGoodCompetent review with some relevant examples. 15 to >14.0 ptsNeeds ImprovementSurface-level discussion; lacks depth or support.14 to >0 ptsDoes Not Meet ExpectationsPoor or missing analysis of leadership and ethics.	20 pts
This criterion is linked to a Learning OutcomeStrategic Frameworks & AI Integration	20 to >17.0 ptsExcellentStrong application of strategic tools and clear insight into AI integration.17 to >15.0 ptsGoodGood use of frameworks with some analysis of AI impact. 15 to >14.0 ptsNeeds ImprovementLimited strategic analysis; AI poorly integrated.14 to >0 ptsDoes Not Meet ExpectationsWeak or missing strategy and AI components.	20 pts
This criterion is linked to a Learning OutcomeHuman Capital & Organizational Strategy	20 to >17.0 ptsExcellentExcellent evaluation of HR strategies aligned to business goals.17 to >15.0 ptsGoodAdequate coverage of HR strategy with reasonable alignment. 15 to >14.0 ptsNeeds ImprovementMinimal HR discussion; weak connection to goals.14 to >0 ptsDoes Not Meet ExpectationsInadequate or missing HR strategy analysis.	20 pts
This criterion is linked to a Learning OutcomeMarketing & Consumer Strategy	20 to >17.0 ptsExcellentThorough, innovative marketing analysis with demographic insights.17 to >15.0 ptsGoodGood analysis with some strategic insights. 15 to >14.0 ptsNeeds ImprovementBasic marketing discussion with limited targeting.14 to >0 ptsDoes Not Meet ExpectationsLittle or no effective marketing analysis.	20 pts
This criterion is linked to a Learning OutcomeOperations Strategy & Performance	20 to >17.0 ptsExcellentStrong evaluation of operations aligned with strategic objectives.17 to >15.0 ptsGoodReasonable assessment of key operational areas. 15 to >14.0 ptsNeeds ImprovementLimited or general operations insights.14 to >0 ptsDoes Not Meet ExpectationsLacks analysis or clarity in operational strategy.	20 pts
This criterion is linked to a Learning OutcomeSupply Chain Management	20 to >17.0 ptsExcellentDetailed SCM evaluation covering resilience, transparency, and alignment.17 to >15.0 ptsGoodGood SCM insights with adequate application. 15 to >14.0 ptsNeeds ImprovementSuperficial SCM analysis; lacks depth.14 to >0 ptsDoes Not Meet ExpectationsInadequate or missing SCM discussion.	20 pts
This criterion is linked to a Learning OutcomeFinancial Analysis & Valuation	20 to >17.0 ptsExcellentComprehensive financial analysis and accurate DCF application.17 to >15.0 ptsGoodGood financial review with some modeling. 15 to >14.0 ptsNeeds ImprovementBasic ratio or DCF analysis with errors.14 to >0 ptsDoes Not Meet ExpectationsLacks financial rigor or incomplete models.	20 pts
This criterion is linked to a Learning OutcomeIntegrated Strategic Insight	40 to >35.0 ptsExcellentComprehensive financial analysis and accurate DCF application.35 to >31.0 ptsGoodGood financial review with some modeling. 31 to >27.0 ptsNeeds ImprovementBasic ratio or DCF analysis with errors.27 to >0 ptsDoes Not Meet ExpectationsLacks financial rigor or incomplete models.	40 pts

Total Points: 200

Requirements: According to the question

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