Business environment

Business Environment means all the external and internal factors that affect how a business operates, grows, and makes decisions.

Simple Definition:

Business Environment is the sum of all factors and forces outside and inside a business that influence its working and performance.

Types of Business Environment:

Internal Environment

Factors inside the business.

Example: Employees, Management, Company Culture, Resources.

External Environment

Factors outside the business.

Example: Customers, Competitors, Government, Economy.

External Environment is divided into:

Micro Environment

Directly affects business.

Customers

Suppliers

Competitors

Market

Macro Environment

Indirectly affects business.

Political

Economic

Social

Technological

Legal

Environmental

Example:

If the government changes tax policy, it affects business profits.

If new technology comes, businesses must update their system.

Requirements:

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