Analyze why it is ageist ethical/offensive/microaggression issues?
Defend your conclusion with at least 3 substantiated facts or data.
Determine how the piece could have been rewritten or produced not to be considered ageist – remember your audience is professionals in the field, so creative treatments are of particular interest to them.
This is NOT a term paper – it is your analysis and critical thinking applied in a professional thought leadership exercise. Your opinion alone will not be sufficient for the publication of the article – you need to provide facts from research to support your conclusions, which requires a bibliography.
Add visuals – a screen grab of the commercial for context, and then as you discuss how it could be reimagined, options include adding a revised storyboard, images to reflect revised casting, settings, etc.
Refer to the PowerPoints and class lectures for instruction on how to write an opinion editorial.
I have attached all the necessary resources for the Olay commercial I have chosen.
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