ANOVA Case Problem: TourisTopia Travel

Prior to beginning work on this learning activity,

• Review the
• video.
• Read Chapter 13 in the MindTap ebook Essentials of Modern Business Statistics With Microsoft Excel by selecting Getting Ready Read the eBook for Chapter 13 in MindTap.
• Review the
• video.
• Review the BUS308 | Week 04 | TourisTopia Travel video.

Step 1: Read

Review the Week 4 Lecture and Case Problem 3: TourisTopia Travel from Chapter 13 in the MindTap ebook.

Step 2: Do

Run the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia (Chapter 13). Use the

video, Week 4 Lecture, and

video for assistance.

Step 3: Analyze

Discuss your findings based on the ANOVA: Two-Factor with Replication results you obtained in Step 2 in a one- to two-page managerial report written in Word.

In your managerial report,

• Use the data from Triple Ts study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model and use =.05.
• Use the data from Triple Ts study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model and use =.05.
• Use the data from Triple Ts study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model and use =.05.
• Discuss whether your data analysis results provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?

Guidelines:

• Your managerial report should be one to two pages in length, double-spaced, and written in 11- or 12-point Times New Roman, Arial, or similar font.
• APA formatting is not required for this assignment.

Submit both your managerial report (Word document) and your ANOVA: Two-Factor with Replication statistics Excel spreadsheet to Waypoint. The activity is worth 5% of your course grade.