Create a promotion analysis and sales plan for a new line of products, including goals and the means to motivate your team.
You’ve already persuaded Red Bull’s executives with your analysis of the product, place, and price. You’re starting to get noticed for the diligence and insightfulness of your work. But Red Bull wants to make a big splash when introducing its coffee-flavored energy drinks and needs an analysis of the best strategy to promote its new line of products. In Assessment 4, you are asked to create a promotion analysis, the final component for Red Bull’s marketing analysis.
In order to achieve success, it will also be important to develop sales strategies that are a valuable component of the sales plan. This will enable Red Bull to meet, or even exceed, its sales objectives and goals.
A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But todays age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and videos. Red Bull also promotes its product via sports sponsorships. The goal is to get the consumer to buy the new line of coffee-flavored energy drinks and form loyalty to Red Bull and its products.
Submit a 3-4 page assessment for the final P (promotion) for Red Bull’s product, in which you do the following:
- Evaluate the effectiveness of Red Bulls brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.
- How do Red Bulls brand ambassadors strengthen the companys message and expand their target market?
- What ideas do you have to motivate, reward, and evaluate their brand ambassadors?
- Are cash bonuses effective in motivating brand ambassadors?
- Describe the sales techniques and how they impact Red Bulls marketing and sales plans. What suggestions do you have for potential improvements?
- Describe Red Bulls sports marketing strategy.
- How does the sponsorship of world-class extreme sports athletes and events help promote sales?
- Discuss Red Bulls social media strategy and how it impacts marketing and sales plans.
- How does the quantity and quality of social media content impact sales? Is video content important to Red Bulls social media strategy?
In the assessment:
- Cite any sources you use.
- Be sure your assessment presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
- Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
- References: References and citations are formatted in a consistent style, using APA. See the Campus page . Also refer to the , which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
- Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
- Length of paper: Approximately 1 page typed, double-spaced page, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
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