Submit a detailed analysis of the place strategy for a new line of products.
As we learned in Assessment 1, Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bulls marketing manager has tasked you with preparing a plan to introduce a new product line of energy drinks with a coffee flavor.
Your marketing manager was impressed with your product analysis. Now Red Bull needs your help deciding how they will distribute these new coffee-flavored products, which distribution channels they will use, and which approaches and strategies they will apply in order to both reach their customers at the places where they purchase energy drinks and make a profit.
Create a place analysis in which you do the following:
- Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
- Describe Red Bull’s current distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
- Demonstrate an understanding of the place strategy and its effect on business success.
- Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
- What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?
In the analysis:
- Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
- Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
- References: References and citations are formatted in a consistent style, using APA. See the Campus page . Also refer to the , which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
- Resources: Incorporate information from one additional source related to the content of the assessment.
- Length of paper: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
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