Submit a detailed product analysis for a new product line.
Note: It is recommended that you take the assessments in this course in the order that they are presented.
Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bulls marketing manager has tasked you with preparing a plan to introduce a new product line of energy drinks with a coffee flavor. The first three drinks will be Cinnamon Latte, Caf Mocha, and Blonde Roast Light. In this assessment, you will submit a detailed analysis of these new products.
Effective marketing begins with great products, and Red Bulls new products must meet their customers needs. A product analysis focuses on the design, packaging, product positioning, brand identity, and the other elements that are part of a companys efforts to maintain a unique set of values in the customer’s mind, maintaining market share leadership against the onslaught of competitive products.
Submit your assessment of the first P (product) for Red Bulls hypothetical new coffee product line. Use your imagination and explain your assumptions about this product line based on what you have discovered about Red Bull products, other similar products, and the energy drink market. This product assessment should include the company, packaging, brand identity, and target market requirements. Incorporate information from two other sources related to the content of the assessment. In your assessment, evaluate the following:
- Describe the new product line and Red Bull’s primary target market for its new coffee energy drinks. What are the characteristics of the product and the traits of the primary target market?
- Discuss the branding of the new product line of coffee drinks, including the intended audience and the product positioning.
- Describe the packaging for the new product, and the overall product color scheme. How will these new energy coffee drinks stand out?
- Discuss product strategies for Red Bull to achieve business success for the new product and why those strategies will be successful.
- Cite any resources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
- Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
- References: Ensure you give credit to your sources. Use APA formatting when appropriate. Refer to the Campus page for guidance. You may also refer to the , which provide basic formatting and APA guidelines for creating professional documents not just within your business program but in the workplace as well.
- Number of resources: Incorporate information from one additional source related to the content of the assessment.
- Length: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
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