9782-BUSM 2577 Integrated Perspectives on Business Problems

This order includes two parts.

• Assessment 1: Problem Discovery report (Individual) -1200 words (due March 25)
• Assessment 2: Ideation report (Individual) – 1500 words (Due May 1)

Assessment 1: Problem Discovery report (Individual) -1200words (due March 25) –

week 1-4 lecturePurpose: The assessment aims to enable you to unpack the Industry Partner business problem by scanning external business factors and applying the first two stages of Design Thinking. In industry, businesses dont just guess what their problems arethey research, interview users, and analyse their environment to make smart, informed decisions. This is exactly what youll practise in this assessment.structure template 1. Understanding the Industry Partner Challenge 2. Whats Impacting the Problem? 2.1. PESTEL Factor 2.2 Stakeholder Analysis3. Who Is This For? 3.1. List the Possible Users 3.2. Choose One Target Group 4. Create a User Persona 5. Talk to Real People 6. Make an Empathy Map 7. Whats the Real Problem?7.1 Define the Core Problem or Opportunity 7.2 Your Big Question8.references (6-9 references)

Format Guide: https://www.student.unsw.edu.au/citing-different-sources

note

• The references must be academic and within 10 years
• replace with a suitable title
• Must use some courses in reading- see”Course reading”