Complete a growth-share (BCG) matrix for an organization of your choice, along with a preparation worksheet in which you assess information for the matrix.
Create a grand strategy matrix for an organization of your choice, write a summary of whether the organization’s strategies are aligned with the matrix, and make recommendations for changes to the organization’s strategy based on your observations.
In this assessment, you will learn how to evaluate your chosen organization’s relative market share versus the industry sales growth rate. Strategy formation is an assessment of whether the organization is doing the right things, and how it can be more effective. Organizations can become obsolete by following a strategy outdated by market changes. Objectives should be consciously developed and coordinated and not just extensions of day-to-day operations.
Every organization needs to communicate clear objectives. Analytical tools like BCG, a Boston Consulting Group evaluation of relative market share position and industry sales growth rate, and grand strategy matrix, a four-block model that recommends strategies based on competitive position and industry market growth, can improve the quality of strategic decisions. But leaders must make these choices. Behavioral, cultural, and political aspects of the process and selection are important to manage. Boards of directors are assuming a more active role in strategy because of legal pressures.
Strategic Analysis Tools
- SWOT matrix: The SWOT analysis is a matching tool that allows managers to gauge external and internal factors affecting the organization. The SWOT matrix is typically set up with quadrants that lend to SO, WO, ST, and WT strategies.
- SPACE matrix is also a four-section matching tool that helps managers determine if an aggressive, conservative, defensive, or competitive strategy is most appropriate for the organization.
- BCG matrix is another quadrant-based matrix that focuses on profit centers for an organization. The focus is on the market share versus industry sales growth rate and helps managers determine the company’s business portfolio based on how products fall in the matrix.
Part 1
Complete Part 1 of this assessment using .
You may wish to review the suggested readings as well as do your own research into completing a BCG matrix to prepare for this assessment.
Complete the following:
- Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and Mac computers.
- Assess your chosen organization’s key divisions. To do this, place five column headings at the top of a worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organization’s key divisions in each of these five categories. This information will help provide the foundation necessary to successfully complete a BCG matrix. Submit this worksheet as one of the deliverables for this assessment.
- Use the to complete a BCG matrix for your chosen organization. You might find it interesting and useful to compare and discuss your results with people from the organization.
Be sure to submit both your completed BCG matrix and your preparation worksheet for this assessment.
Part 2
Complete Part 2 of this assessment using .
Create a grand strategy matrix for an organization of your choice. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course.
You may wish to review the suggested readings as well as do your own research into completing a grand strategy matrix to prepare for this assessment.
Complete the following:
- Answer the following questions:
- Is your chosen organization in a weak or strong competitive position?
- Is the market growth rapid or slow?
- Complete a grand strategy matrix for your chosen organization using the .
- Compare whether the organization’s strategies are aligned with the relevant quadrant strategies, and write a half-page summary on the differences and changes you identify. Make recommendations for changes to the organization’s strategy based on your observations.
Your assessment should also meet the following requirements:
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: If you use sources, ensure that resources and citations are formatted according to current APA style and formatting guidelines.
- Font and font size: Times New Roman, 12 point.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 1: Evaluate key elements of the strategic planning process.
- Assess the key divisions of an organization.
- Develop a BCG matrix of an organization.
- Analyze whether the selected organization has a weak or strong competitive position.
- Identify whether an organization’s strategy is aligned with the relevant quadrant strategies.
- Competency 3: Apply a sequential process for developing and implementing strategies, goals, objectives, and tactics as part of the strategic plan implementation.
- Describe whether the market growth rate is rapid or slow.
- Recommend changes based on final observations.
Get this or a similar paper done in as fast as 4 hours, 24/7.
NB: We do not sell prewritten papers. All essays are written from scratch according to specific needs and instructions
Leave a Reply
You must be logged in to post a comment.